LEARN TO GROW YOUR BUSINESS*
*no previous experience needed
A real-world, case-study-led, business growth course with tutor access** for B2B small businesses and startups.
Not just theory.
No fluff. No nonsense.
Move from market understanding and positioning to marketing, sales, partnerships, and measurable growth.
Every framework in this course has been applied in real markets, in real deals, under real constraints.
You'll learn what works, what doesn't, and the common pitfalls that trip up even experienced founders.
The Course Will Help You To:
Achieve Repeatable Results
Leverage Proven Methods
Make Your Business Growth Scalable
The Focus of the Course Is on You and Your Success
This Is What You Can Learn and Build
Essential Foundations
Build the essential foundations for growth.
Without these, not only will you fail to grow, you can even irrevocably damage your business
The Commercial Proposition
Build the commercial foundations of growth.
Identify the right market, understand the customer, define your ideal customer profile, establish meaningful differentiation, communicate value clearly, and develop a pricing approach that supports the business.
Understand Your Buyer's Journey
Move beyond the assumption that every prospect is ready to speak to sales.
Understand how buyers research, evaluate, build internal consensus, and signal intent. Use those signals to improve marketing and sales timing.
Select And Use Marketing Channels
Evaluate multiple marketing channels.
Content, events, email, referrals, social media, video, webinars, industry groups, phone calls, and websites, and more.
Decide which are appropriate for your audience, offer, resources, and stage of growth.
You do not need to use every channel. You need to select the channels most likely to reach and influence your specific buyers.
Sales and Commercial Development
Convert your GTM strategy into sales execution.
Build a structured approach to prospecting, business development, opportunity management, account growth, partnerships, and apply those to everything from transactional, hardware, services, software, to complex or enterprise sales.
Learn how to manage the reality of B2B sales: different stakeholders, different motivations, internal politics, cultural differences, changing priorities, procurement, risk, and complex decision-making.
Who This Course Is For
Built for founders and growing teams
Whether you're a founder selling your own expertise, a small team winning your first enterprise deals, or an SME preparing to scale, this course gives you the strategy, process and confidence to grow deliberately rather than accidentally.
How Each Module Works
Each module includes a video and a presentation, sharing real life use cases, methods, and processes.
The courses are self-paced and you will receive a certificate of completion with each completed course.
About the Tutor and Mentor
You are being guided by someone who's done it, not just taught it
I am your tutor/mentor. My name is Ryoma (Ray) Collia. I bring 40 years of sales experience and 19 years in marketing, partnerships and commercial operations. I've been a top performer/leader for most of his career across many industry sectors, both nationally and internationally.
I specialise in helping small businesses and startups grow.
**Direct support is provided within the Consult Plan and consulting engagements.
Are You Ready to Bridge Your Growth Gap?
Explore the course and start turning strategy into sales.