Step 7 - Marketing Channels

Marketing channels are the practical routes you use to reach, engage, and convert your ideal customers. In this step, you’ll identify the channels best suited to your audience, business model, and growth objectives. You’ll explore how to combine digital, offline, owned, earned, and paid channels into a focused marketing system—without spreading your time or budget too thin. By the end, you’ll have a clearer channel strategy, priorities for action, and a practical foundation for measuring what works and improving your results. The lessons in this course cover the following 14 marketing channels: • Inbound/Outbound Marketing • The Book, eBook, and Audiobook as Channels • Conferences and Events • Content Marketing • Email Campaigns • Focus Groups • Industry Groups • Networking and Referrals • Phone calls • Podcasts/webinars • SEO and GEO • Social Media • Video • Websites and landing pages