About
Can't wait to start selling? I understand, but if you jump into selling without being ready, almost everyone will go around circles for years (if you survive that long) without any significant growth. I've seen this countless times, with some companies achieving some growth at the beginning and then failing to grow for 25-30 years. This course will help you prepare the foundations for success which prevents that shocking cycle of failure. My goal is to help startups and small businesses to gain access to enterprise level sales and marketing advice and methods, without the enterprise level costs. You'll be learning from over 40 years of national and global B2B sales, and 19 years of marketing, strategic partnerships, and commercial operations experience. I'm trained in several of the world's best known sales methodologies and am a professional writer and communicator which I embed into the course at every given opportunity to help you to succeed. This foundation course will cover key topics that you need to know before you dive into each step of the Go to Market (GTM) process that I use as a framework for success. The foundation course covers: Why Modern B2B Buying Demands a New Approach The Self-Educated Buyer, Eroded Trust, and Buyer Behaviour Founder Expertise Bias, Cognitive Bias, and Anchoring The Invisible Barriers to Email Outreach Basic Tips to Avoiding Failure A Reality Check: 'Quick Wins' vs Planning for Growth Go to Market (GtM) Strategy, Implementation, and Execution
You can also join this program via the mobile app. Go to the app