About
In this step, you’ll assess your competitors and identify what makes your business different. You’ll explore their strengths, weaknesses, positioning, pricing, customer experience, and marketing approach. You’ll then define your own competitive advantages and turn them into clear, compelling messages that help customers understand why they should choose you. The goal is not simply to copy competitors, but to identify opportunities to stand out through greater value, stronger customer understanding, better service, or a more effective and sustainable approach. By the end of this step, you’ll have a clearer view of your market position and the differentiators you can use consistently across your sales and marketing.
You can also join this program via the mobile app. Go to the app