Every single business that is struggling to grow has a gap in their sales, marketing, and/or commercial operations. In a few cases the product, service, or solution might not have an actual market, but that’s something that can be uncovered and verified early on.

​

When a business hits a brick wall in their business growth, they usually recognise that something is missing. Acknowledging there are gaps is the first step towards actual growth. Not only that, the sooner that gaps are explored, a business had an opportunity to  begin accelerating their growth in a meaningful and scalable way.

​​

Because “you don’t know what you don’t know,”, where does a business start?

On average, the founders of 99% of startups and SMEs try four to seven methods of marketing and business development–a website, networking, a few phone calls, emails and direct messaging, taken a stab at social media, maybe paid for some advertising, and possibly attended conferences. There are many more channels that can used and may not be aware of.

​

After finding the sales process difficult and unsuccessful, most startups and SMEs will invest in a salesperson. Early hires like this often fail for a number of reasons. Although the reason for failure can be an incorrect hire, more often than not it’s actually the fact that the business was not ready to sell in the first place. It would be like hiring a master chef, then not providing a fully equipped kitchen, giving them a microwave and a single tin of cheap soup, and then expecting an elaborate banquet for twenty people.

​

This course will guide you through the process of business growth, including things that you need to do and ‘tried and tested’ methods that you must avoid which can literally break your business.

​